IMG 4553 is an initiative highlighting wildlife conservation, environmental protection and community initiatives in Africa. Founded in 2006, funded and run from home, (without recompense or kick backs from the Safari industry) by Matthew Wilkinson, Safaritalk's aim is to promote ethical and responsible tourism, and to engage conservationists, NGOs, safari tourists, operators / camp owners and more in constructive discussion surrounding such issues.

Featuring indepth interviews with many known conservationists working in the field, Safaritalk brings their work to an interested audience comprised of a contributing membership from around the world.